The NBA, home of the worst spectator incident this millennium, makes up for it with new gun violence ad
LOS ANGELES — It’s easy to forget about the NBA’s gun culture and how it led to Malice at the Palace 133 months ago.
That one incident, on November 19, 2004, led to a rash of changes in the NBA: the gun culture and the gun lobby were driven out of the sport, as was casual clothing among other changes, which included a record-setting 86-game suspension for Ron ‘Metta World Peace’ Artest and a ban on alcoholic beverages after halftime.
Now, as part of a complete change from the ugly culture of the past, the Association has tapped an organization that nearly all law-abiding African-Americans support: Everytown for Gun Safety.
This collaboration didn’t come overnight. It was part of a deal brokered by big-time Brooklyn Net fan Spike Lee.
That deal saw Joakim Noah, Carmelo Anthony, and Steph Curry join Richard Martinez and others in airing the ad above. That ad will air during the games today.